Author name: Ryan

A lot of startups think that just having a great idea is enough. It’s not. People don’t buy things just because they exist. They buy things that help them, fix a problem, or make life easier. If your product doesn’t do that, it won’t matter how clever the idea is.

Spending time with an app or website can give you a sense of how easy it is to use — but only from your own perspective. For someone with less tech experience, like many older adults, the experience can be very different. They often deal with challenges like unfamiliar interfaces or poor eyesight, which means they need simpler layouts, larger buttons, and clearer fonts to navigate comfortably.