Cultural Influences In Logo Design
The business environment has changed with the current globalization and businesses are no longer limited to the local market. They are spreading beyond their native borders, intruding into varied cultures, and finding their way into the minds of audiences that have quite different traditions, values, and tastes. Consequently, the logo design no longer simply involves coming up with a symbol that looks good- now it involves making sure the logo will connect with people with diverse cultural backgrounds. When designing a logo, cultural sensitivity is of the utmost importance to prevent misunderstandings and to establish healthy long-term relationships with foreign customers. The little variations in the perception of symbols, colors and typography can make the difference in creating logos that not only stand out, but also convey the appropriate message to an international audience.
