LinkedIn is key for professional networking, and having a large following is critical to improving your impact. The more followers you have, the higher your influence in your industry. An active account with a large following demonstrates professionalism and keeps your audience interested in your thoughts and updates. Using tools like LinkedIn schedulers may help you maintain consistency and ensure your updates are delivered to your followers regularly.

Simply having an account on LinkedIn is insufficient for success. You must implement strategies that allow you to establish and engage with your target audience effectively. Whether through content creation, engagement, or another approach, a clear goal is critical to increasing your LinkedIn following and improving your professional profile.

Are you curious about the strategies that can help? Let’s dive right in and explore!

01. Longer posts outperform short posts

What is the ideal length of your post?

Long-form content performs better on LinkedIn than short postings. Unlike Twitter’s 140-character restriction, LinkedIn allows for longer posts. However, this does not mean that your post should be overly lengthy.

The most effective postings have at least three paragraphs (preferably 6-7), each with 2-3 sentences. This is a guideline, but feel free to experiment and make changes based on what connects with your audience.

02. Avoid adding links to your post if you can

Should you add links to your post?

It’s generally preferable to avoid including links directly in your LinkedIn postings. The LinkedIn algorithm promotes content that keeps users on the network rather than diverting them to other websites. Posts with external links may score poorly in terms of impressions and interaction since the algorithm prefers content that keeps users on LinkedIn.

If a link is required, provide it in the comments area and use the phrase “link in the comments” within the post. This method not only maintains the content native to LinkedIn but also encourages interaction since comments are considered engagement, allowing your piece to reach a larger audience.

03. Image and video content function quite well

Should you add images to your posts?

Using images in your postings may increase interaction, and content performs much better. LinkedIn’s algorithm favors videos since the platform incorporates best practices from video-centric platforms such as Instagram, TikTok, and Twitter.

Video content is an effective technique for catching attention and building engagement. If feasible, include videos in your postings to take advantage of LinkedIn’s increased emphasis on video content. This might help you get attention and interact with your audience.

04. Images & Videos of You Perform Even Better

What types of images and videos work best?

Personal images—photos of you, particularly those that showcase your professional persona—perform well on LinkedIn. Remember that LinkedIn is a social site similar to Facebook. A photo of an individual (preferably you) typically beats a generic branded image with your company logo.

Posts featuring individuals at events or in action frequently get more attention than generic branded posts. While branded images with relevant information can still be compelling, nothing attracts attention like a real face. This is because our brains are inherently more sensitive to viewing other people than graphics or logos.

5. Limit Your Use of Hashtags

Are hashtags required for posts?

Yes, hashtags are vital, but they should be used carefully. Limit them to three or four posts and place them at the conclusion rather than the main content. Using hashtags in the middle of sentences breaks the normal reading flow, making the content more difficult to understand and less enjoyable for your readers.

When hashtags are included after a post, they increase its reach while maintaining readability. This strategy keeps your content clean and professional while ensuring it properly resonates with the intended. 

06. Use polls as an additional content type

Are there any other types of content that work well?

Polls are an excellent method for increasing interaction on LinkedIn. Even a basic, quick poll may draw considerable responses, especially if written with wit, creativity, or humor. Including an “Other” option and allowing responders to provide their replies can increase participation and drive conversations.

Conversely, polls should be viewed as an additional to your posting strategy rather than the main component. While they are effective for interaction, they perform best when combined with thought leadership pieces or other important content to retain diversity and credibility in your LinkedIn profile.

07. Post from Your Personal Account

Personal vs. Business accounts?

Posts from personal accounts usually nearly surpass those from business accounts, assuming the accounts are similar. LinkedIn’s algorithm favors personal accounts because they encourage more honest and direct contact with the audience.

When determining where to publish, consider your account. Instead of merely sharing a post from your company’s account, write a new post from the start on your profile—even if the content is the same. This method typically leads to greater impressions and interaction.

08. Original Posts Perform Better Than Shared Content

Should You Share Someone Else’s Post?

Yes, you may share someone else’s piece, but shared content is frequently less effective regarding impressions. Re-shared posts reach a smaller audience and generate less interaction than original postings.

Creating your own content is considerably more successful at increasing impressions and engagement. While a shared piece may receive a few hundred views, an original post may receive several thousand, demonstrating the importance of creating unique content to maximize your LinkedIn visibility.

09. Interact With Other People’s Content

Is it necessary to comment on other people’s posts?

Absolutely! Engagement is essential on LinkedIn. Like any other social networking platform, LinkedIn pays users to actively interact with others by liking, commenting, and engaging with their postings.

Commenting on other people’s content is one of the most efficient strategies for increasing your profile’s exposure. It makes you stand out and leads to new contacts and possibilities, making it an effective technique for expanding your network.

10. Add New Connections to Your Network

Should You Send Connection Requests to People?

Yes, sending connection requests is an excellent method. Interacting with new individuals on LinkedIn will instantly increase your following. When someone accepts your connection request, they will follow your profile as well.

This simple action may help you grow your network and increase your exposure on the platform, allowing you to establish a more substantial presence and reach a larger audience.

11. Share the Excitement of Starting a New Position

How do you announce a new job on LinkedIn?

When you start a new job or add another role, take advantage of the chance to share your accomplishments with your network. LinkedIn has a unique post for announcing job changes—create your new role in your profile and click save.

Once you’ve done that, LinkedIn will ask you to share this update with your network. By confirming, you can make a post highlighting your new job, which will inform your connections and keep them involved.

Conclusion

These tips should be useful! Whether you follow some, all, or none, the main message is that LinkedIn is about providing your network with quality content, unique insights, and significant views. Consistent value will naturally lead to growth in the number and quality of followers.

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